Yattaruchan by S/mileage
S/mileage had long been known as ANGERME, before adding three new members in September 2014. It had always been a smaller idol group that boasted high energy and large smiles. It steadily gained popularity, and just this week had its second concert at the famous Nippon Budokan Hall. The new name and larger roster seems to betray some of the group’s identity, but what’s in a name – especially when it uses some French/English hybrid? Had I been in charge, I’d have called it Angel Army, which is actually closer to the actual katakana pronunciation, “Anjurumu.”
ANGERME is my second-favorite idol group behind Morning Musume. The two even shared the stage together in last summer’s play, LILIUM, about a sanitarium for young vampires. Tamura Meimi is my favorite ANGERME member for her blend of cute and cool, though new addition Sasaki Rikako’s plethora of expressions and love of heavy-metal t-shirts has earned my interest.
Yattaruchan is so quintessentially Japanese. Not in a weird, throw-every-visual-style-at-the-wall way; but with its “Go get ’em” spirit. I mean, one lyric translates to “Let’s go with your comprehensive mind!” And they sing this with a sweet smile and while pantomiming playing electric guitar (which is not an instrument used in the song). But the girls are so earnest and the song is so catchy that you’re with them all the way. It’s like a propaganda piece for PMA (positive mental attitude) that I fall for hook, line and sinker.
ANGERME has lots of these sorts of high-energy, feel-good songs. It was hard to pick which one to lead with. But in the end, the hamming up of Meimi and fellow second-gen member Takeuchi Akari sealed it for me. Expect more ANGERME jukebox tracks in the future!